Kick-starting our 2012 trade show tour, the SalonBooker by GramercyOne team will be attending the International Salon and Spa Expo (ISSE) this weekend, January 28 – 30, in sunny Long Beach, California! If you will be attending ISSE, don’t forget to stop by Booth 2827 to learn about SalonBooker and see its features in action!
Last week was the 21st edition of the annual ISPA Conference, held this year at the Mandalay Bay in Las Vegas. We were treated to some terrific keynotes and breakouts, saw new products and equipment on the show floor, and managed to escape before the Latin Grammys took over the building. I’ve included a brief overview of some of the notable presentations that relate to spa and salon operations.
We hope all of you at iSPA had the chance to hear Dan Chandre speak about the next generation of KPIs yesterday. He explained how existing KPIs are still very relevant, but that they should now be combined with a new breed of KPI. These new KPIs take into consideration online booking, new digital marketing channels, client retention and up-sell.
Read MoreIf you’re at the ISPA Conference & Expo in Vegas, starting Monday, November 7, then don’t forget to stop by booth 100 and check out SpaBooker by GramercyOne. We’ll be showcasing some of the great new SpaBooker features including a brand new look and feel, and booking through Facebook!
This year our very own Dan Chandre, Vice President of Operations, will introduce you to The Next Generation of KPIs from 2-3:30 on Monday, November 7.
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As some of you know, GramercyOne is a company that was formed around a single product, originally named SpaBooker. SpaBooker was born in 2007 from a single key idea, that consumers of spa and salon services wanted to make their reservations online. Just like in the airline industry and then with hotels, consumers have shown that they always prefer to find and book their own travel – especially when the only option is a phone call.
What started as a way to empower the end consumer to book their own spa and salon services online has expanded into our key focus today – empowering consumers to book any scheduled service not just online, but anywhere they are connected.
When we first started SpaBooker, it was a very simple scheduling and customer relationship management (CRM) tool that was light on features and heavy on usability. Over the years SpaBooker has grown into the Booker Platform that is now a comprehensive business management solution that supports over 2,500 businesses in 56 countries globally that will process over $420,000,000 in commerce this year.
With the GoSuite we are leveraging our enterprise Booker Platform to provide local businesses with easy-to-use tools that have distilled the experience we’ve gained over the last 100+ product upgrades into two brand new free products: GoBook and GoPromote - together the GoSuite - which are taking the Booker Platform back to its roots.
GoBook provides your service business with an online, smartphone and tablet optimized appointment book and the ability to offer online, mobile and Facebook booking to consumers. GoBook also includes tools for managing customer records and profiles, as well as a real-time dashboard for tracking crucial statistics like total appointments, revenue, top customers, conversion rates, and more.
GoPromote was built to allow any business to develop their own specials and deals, promote them easily through social media channels such as Facebook, Twitter, and Foursquare, and then track inbound customers to see which campaigns and platforms are most effective.
We hope that you are as excited by the power that the GoSuite can provide to local businesses as we are.
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In the year since GramercyOne launched, we have had some notable milestones, including: more than twice as many transactions per month, new exciting products like mobile and Facebook booking, partners in almost 30 countries around the globe and the execution of our vision to bring the Booker Platform to businesses outside of the Spa industry. And today we’re excited to announce another milestone with $14.5 million in investment in GramercyOne by some of the leading venture capital firms in the world!
The spa market in Brazil is robust and growing, as evidenced by the first ever Brazilian Spa Congress, held last week in conjunction with the second Medical Travel Brazil conference. The spa congress was put together by a team headed by Brazilian Spa Association President and Buddha Spa Founder Gustavo Albanesi, with the purpose of focusing on providing information and content to the professional spa operator.
This week I was fortunate to attend the first ever Brazilian Spa Congress, held alongside the Medical Travel Conference in Sao Paulo. Brazilian Spa Association president Gustavo Albanesi, owner and founder of the Buddha Spa chain, organized the conference along with his staff, to provide inspiration and education for the growing Brazilian spa market. One of the planned activities in which I was fortunate to participate was a pre-conference tour of some of the day spas in Sao Paulo.
The Proknowledge Workshop in Minneapolis, MN reminded GramercyOne of the strong sense of community that exists in the spa industry. Spa owners, therapists, directors, vendors, and education providers gathered for three days to break down the basics of spa operations and assess where the industry stands today on hot topics like insurance, staffing, and financial metrics. The format of the workshop allowed attendees to learn from industry leaders but also from other spa professionals’ experiences.
Did you ever wonder where some spas find all of those interesting products to retail? Wonder no more, the gift show is here to give you inspiration and ideas for holiday 2011, which is just around the corner!
The SpaBooker team is going international, so come meet us at Sydney International Spa & Beauty Expo and see SpaBooker in action!
Where can you find an award for best Safari Spa? South Africa, of course, at the annual Spa Awards & Conference. I attended the conference last week in Johannesburg and was thrilled to learn who the winners were! Read on to learn more…
This just in from HBA Global Expo in New York: find out what’s coming up next in the beauty world and what you will be seeing on the shelves of your favorite beauty supply stores in the months to come!
The second day of IECSC Las Vegas started off with a quiet morning, but by afternoon both the show floor and classrooms were packed with attendees sampling the latest products, networking and enjoying the education. I stopped by several excellent classes myself, keep reading to find out more!
Here are some of the first day highlights from the education program and the floor plan from the acknowledged leader of US spa conferences, IECSC, which kicked off in Las Vegas this Saturday, June 18th.
Come visit the SalonBooker by GramercyOne team at Premiere Orlando this weekend! You can learn about our product, see a demonstration and even enter to win a FREE iPad! Don’t miss us!
The exciting last day of the summit for 2011 unveils the terrific evidence-based medicine portal, and discusses what is expected for the spa industry in the next year.
The second afternoon of the Global Spa Summit delves into two of the major growth areas for spas and wellness; franchising and China. We also learn the results of delegation polling.
If you are interested in the current state of the beauty market, crisis management, doing business in China, or current design initiatives, you’ll get everything you need to know from these breakout summaries.
Day Two brought us to “the money,” with revealing forecasts from investment and market analysis experts on what’s in store for 2011-2012
Trend forecasts and valuable consumer insights continue on the first day of GSS. Get a sneak peek into what industry experts are claiming will be the next big thing for spa and wellness.
On a beautiful, sunny Balinese morning, the 2011 Global Spa Summit opened with welcoming remarks from both Pete and Susie Ellis. Susie, in particular, focused on how the GSS has evolved over the last five years, and the current mission is to continue sharing information and research among the entire spa community, not just those fortunate few who can attend the Summit.
About 30 delegates from the Global Spa Summit gathered for a pre-summit retreat at Como Shambhala Estate at Begawan Giri, in Ubud, Bali. This property is gorgeous and unique and must be seen to be believed.
The annual NYSpa syposium gives spa operators many ideas on positioning their businesses for future success.
Many innovations, including great organic and sustainable products, were shared at this bi-annual spa industry buyers forum.
Second day of the conference offered more useful concepts to apply to salon and spa operations.
This week, I am attending GlobalShop in Las Vegas, the world’s largest annual event for retail design and shopper marketing. It’s the only show in the world where you can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation, along with a conference led by top retail experts, who provide insight, advice and best practices on retailing and brand building.
To wrap up our March trade show tour, the GramercyOne team will be heading West in full swing to the city by the bay for a weekend filled with fitness and trade show fun. IHRSA’s Convention & Trade Show is taking place in San Francisco, California from March 16 – 19, so if you are in the area and interested in learning about a pioneer in the web-based software world, stop by booth 2832!
Spa industry veterans discuss their current operational focus during an information-packed panel presentation at IECSC and IBS in New York City. Business owners spoke candidly about group deals, best practices, retail sales and more.
The GrameryOne team will be at ABS this weekend! Will be giving live demos of our SalonBooker product and answering any and all questions from current and potential clients. If you are curious about a leading business management solution that is currently being used by salons all over the world, stop by booth 4720 and meet our sales executives. America’s Beauty Show will take place March 12 – 14 at McCormick Place in Chicago. We look forward to meeting you soon!
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