We hope all of you at ISPA had the chance to hear Dan Chandre speak about the next generation of KPIs yesterday. He explained how existing KPIs are still very relevant, but that they should now be combined with a new breed of KPI. These new KPIs take into consideration online booking, new digital marketing channels, client retention and up-sell.

He also revealed statistics that shed light on how these new trends affect the spa industry, specifically areas such as social media, e-commerce, and social commerce. In case you missed Dan’s informative speech, or you simply want to have another look, check out the presentation here.

Flip through the slides to learn more about how you can track the way technology trends impact your business.